Approach

The logo design process began with concept sketching on paper to explore various ideas. After narrowing down the options, the chosen concept was refined and polished in Adobe Illustrator. Upon the logo was developed a brand identity that established the visual and emotional tone I aimed to convey through the online presence. This brand identity served as a guideline, influencing the overall aesthetic of the website. Based on the defined application flow, UI for different screen resolutions was designed in Figma, ensuring that the website design aligned with the brand identity. The design was implemented using WordPress.