Approach

The logo design process began with sketching concepts on paper and generating ideas on how to effectively represent the company’s diverse credit offerings. The distinct characteristics of each product category—ranging from auto loans to home renovations and healthcare— lead to the solution to create a variable logo.
The core Fundzen logo was designed with the capability to adapt according to each specific product category. This approach ensured that each product had a strong individual presence while maintaining a consistent connection to the brand and facilitating brand recognition. To achieve this, elements such as color and text were adjusted for each product type, but the core elements of the logo were preserved. For instance, “Fundzen Auto” incorporates dynamic red elements to symbolize energy, passion, and power, reflecting the nature of cars.
The concept was refined and polished using Adobe Illustrator. A versatile brand identity was developed and applied across various marketing materials. This demonstrated how each logo variation could be contextually adapted while maintaining the consistency of the overall brand.